Bragi AI is a platform layer that adds intelligence, services, and connected experiences to headphones. Brands integrate once and ship the platform across their portfolio. The platform handles three capabilities — Control, Connect, and Intelligence — so brands ship a richer product without rebuilding infrastructure per device.

Bragi adds a software layer on top of your existing hardware — no chip swap, no firmware rebuild. Your product integrates through one platform layer that already speaks to major chip families. The hardware stays stable while the AI experience, services, and Audio Apps evolve through software updates after shipment.

Bragi works with hardware brands at every tier — from premium audio leaders to ODM-supplied brands. The platform has shipped through 12+ hardware programs and 11M+ devices in market. Configuration scales to your program — feature depth, brand customisation, and integration model adapt based on your tier and volume.

Most teams reach a working first build in under four months from kickoff. Bragi removes the foundational infrastructure work that typically consumes 12 to 18 months of an AI hardware program. Your team configures the platform rather than rebuilding chip-level integrations, backend systems, and service connectors per product.

Your brand owns the product experience end-to-end — Bragi runs underneath, not in front. Customers see your brand, your app, and your interaction patterns. Bragi sits in the platform layer — contributing capability the way Dolby or Intel do — without taking visual or relational space from your brand.

Bragi works with your existing app — or provides a complete app shell if you’d rather not build one. If you already ship a native app, Bragi adds device control, service integrations, and AI capabilities on top. If you’d rather not run app infrastructure, Bragi provides app shells, identity, deployment, and operational tooling for you to brand and ship.